#ImNoAngel
Tuesday, April 07, 2015Last year almost 10 million people watched the Victoria's Secret Fashion show. Let that sink in for a second.
Lane Bryant (an American plus-size clothing line) is not-so-subtly throwing some shade at Victoria's Secret, and has launched a new ad that features the hashtag '#ImNoAngel'. The message is simply that beauty is not defined by any specific type/size of woman, but by every woman.
I'm pretty cool with this whole thing myself. Before anyone gets angry, they aren't by any means 'skinny shaming', but more trying to point out the negative in companies who only focus on one extreme in their advertising/target market. At least that's how I see it.
Here's the commercial.
So far, the #ImNoAngel campaign is all over instagram, with women proudly showing off their curves and of course the corresponding hashtag. Let's support each other no matter what size we are. Way to spread the love, Lane Bryant. (and the shade.) You rule.
Chelsea Totten
Talk Pretty To Me
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